Company were facing bankruptcy
New app Draw Something has been downloaded 50 million times in just 50 days, according to the game’s owner Zynga.
Zynga bought the game’s developer OMGPOP last month and has reported the figures have made the app the fastest growing mobile game of all time.
What makes this story even more exciting is the drama behind game’s developer. The company was facing bankruptcy with only $3,000 in the bank until it was bought for a cool $180 million.
Similar concept to Pictionary
Draw Something is a simple game that involves players drawing pictures in order to guess words. It has a similar concept to the game Pictionary. The game has become so popular that at peak times players create over 3,000 drawings per second.
Whilst Apple does not disclose download figures for specific titles, Draw Something is at the top of the iPhone app charts beating the sequel to Angry Birds, Angry Birds Space.
Six million drawings created so far
Zynga has stated more than six billion drawings have been created on the app so far. In the game, players are given words they can try to illustrate by drawing on a smartphone or tablet’s touchscreen. If the friend guesses the answer correctly, coins are earned to purchase more items such as new colours.
The app has certainly been a web sensation and is expected to grow even further. It currently has 8.1 million daily active users and the game is certainly addictive.
p>Purchasing Draw Something has been a wise move from Zynga because the company can now promote its other games to the new, vibrant user base. That could certainly extend the value of the game beyond its cycle.