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Digital marketing tips for Oldham businesses

David Beharall
David
After 11 years in professional football David retired in 2006 to set up CandidSky. He currently holds the position of Managing Director.

December 20, 2009

4 minutes

The large town of Oldham has a population of 217,273 living in an area of around 26 square miles. To any local businesses, whether already established or small and just starting out, this large town offers a wealth of opportunities within its own community. The growth of the internet has ensured that local businesses can get in touch with the rest of the world at the click of a mouse, but strong connections within the local community also provide a powerful foundation that can be built upon.

Here are a few of our tips on how to get in touch with Oldham by making the most of Digital Marketing:

Blogging

Blogging is one of the most versatile ways of getting your name recognized on the internet. You can write about anything in connection to your business, whether it’s a full blown article about developments, a short bulletin about winning your latest clients or even just to share your business acumen with others. The more you blog, the more your brand receives coverage on the internet. An additional hint would be to namedrop some of Oldham’s public figures such as Mayor Jim McArdle or Oldham Athletic FC. Oldham has a longstanding legacy of famous individuals that can be dipped into to, such as current fashion icons Agyness Deyn and Karen Elson, Take That’s Mark Owen, or Philip Schofield, to name but a few. If you’re lucky enough to get snapped with these celebrities or manage to get a quote from them, this will ensure that your blogs will be offered to different audiences and your brand will find a larger demographic.

Local Newspapers

The local newspapers in Oldham are a great resource for any business whether you’re looking at marketing through the papers themselves or via digital means. Scoring an article in publications such as The Oldham Chronicle or The Oldham Advertiser or an advertisement is a great coup, but online news outlets should also be considered as a fantastic way to spread the word about your business.You’ll find that newspapers are also starting to invest more in their online endeavours, to follow suite with the success of national newspapers such as the Guardian’s digital successes. Local newspaper websites are dedicated to the community and have a real driving force in supporting their businesses so making the most of newspaper websites, forums and their Facebook pages is a must for any enterprise wanting to gather a bigger client base.

Google Analytics

This is a free service offered by Google that breaks down detailed statistics about visitors to a website. Use this to your advantage by doing your homework on your customers: find out exactly which part of Oldham they’re from, which pages they look at on your website and how long they visit for. The more you understand what your customers’ movements are online, the more you can improve your business strategies. You can also use this data to optimise your website for search engines. Using local SEO can help drive regional traffic to your website

Social Media

Unless you’ve been living on Mars, you have undoubtedly heard of social networking sites such as Bebo, MySpace, Facebook and Twitter. Social media sites are an opportunity for any business to expand their online footprint and engage with customers directly. Facebook, for example has 200 million users (and counting) and of that 50,000 of them are based in Oldham. This website offers businesses the chance to interact with their own customers by building pages and using fun applications. Facebook Ads lets you place advertisements by specifying your target audience, even narrowing it down to location, gender and age at the click of a button. So, as a local business based in Oldham, you can choose to target Facebook users who live in North East Manchester. The most important tool Facebook has to offer is its built-in analytics. It breaks down complex data so that you can see impressively detailed stats such as how many visitors from Facebook to your website have turned into customers.

Google Maps

Put your business up as a listing on Google Maps- whether you’re from Oldham or surrounding areas such as Ashton-under-Lyne, Chadderton, Shaw and Crompton, Failsworth and Royton. This technique will literally put your name on the map. As soon as someone searches for Florists within the Oldham area on Google, Google Maps will bring up all the business listings related to this search alongside websites and other search results.

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