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CandidSky nominated for “Best Use of Search – Finance” at the UK Search Awards 2018

Nazma Noor
Nazma
Nazma is a Digital Strategist at CandidSky with 10+ years experience working for B2C and B2B brands both agency side and in-house.

October 16, 2018

2 minute read

The amazing work of the CandidSky team has been recognised at this year’s UK Search Awards, with a nomination for “Best Use of Search – Finance” for our work with Buddy Loans.

Now in their 8th year, the UK Search Awards are a celebration of expertise, talent and achievements within search marketing. The awards cover SEO, PPC and content marketing, attracting hundreds of entries each year.

CandidSky and Buddy Loans are up against nine other campaigns in the “Best Use of Search – Finance” category, including brands like Direct Line Life Insurance and GoCompare.

The winners will be announced at UK Search Awards’ ceremony on the 29th November in London, and in the meantime, here’s a little more about why this cross-channel search campaign is award worthy…

An award worthy campaign

Buddy Loans are a guarantor lender with ambitious targets. They approached CandidSky to help them reach more potential customers and convert more of their website traffic.

The campaign CandidSky ran for Buddy Loans was a cross-channel campaign with SEO being a prominent area of focus.

Within six months of Buddy Loans working with CandidSky they:

  • Improved in rankings for the term “Guarantor Loans” from position #12 to #3
  • Were the the #1 highest ranked direct lender

And the campaign is still running! CandidSky’s upcoming plans for Buddy Loans will have them reaching more people and smashing their targets.

While the agency’s strongest roots are in SEO, CandidSky has evolved into a truly cross-discipline agency. Our work on the Buddy Loans campaign demonstrates our evolved approach at its best – with SEO, content, and paid media all helping to deliver amazing commercial results for the client – the end result being a 42% increase in funded loans.

Helping our clients grow will always be our greatest reward. But this nomination is an incredible acknowledgement of our forward-thinking approach to achieving those results.

Take a look at some more examples of the great work the CandidSky team are doing – our work.

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