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Buddy Loans hit it off with CandidSky

Vicky Aitken
Vicky is CandidSky's marketing manager and has previously worked within exhibitions and events to drive delegate and exhibitor acquisition.

February 15, 2018

2 minute read

Guarantor loans provider, Buddy Loans, has joined up with CandidSky to increase their online presence with a cross-channel marketing campaign.

Buddy Loans has chosen us to lead a cross-channel marketing campaign to unite paid media, content, organic search, design and user-led conversion rate optimisation, to support the businesses growth plans.

Guarantor loans are growing in popularity, marked by an 160% increase in search interest since 2014. This loan form enables a family member, friend or work colleague to act as a guarantor for up to £7,500, enabling lower interest rates compared to payday loans with flexible payback terms.  Cheadle-based Buddy Loans are regulated and authorised by the Financial Conduct Authority.

Simon Fryer, Director at CandidSky, commented, ‘Our cross-channel campaign for Buddy Loans will begin with in-depth research and analysis to develop a customer-centric strategy based on proven data and insights. We’re excited to start working with Nick and his team to help drive them towards ambitious acquisition targets.”

Nick Zapolski, Co-Founder and Director, Buddy Loans, commented, “We recognise that our customers have various touch points whilst they’re researching the guarantor loan market which is why the cross-channel marketing campaign was a logical decision for us. By joining with CandidSky we will benefit from experts in each digital marketing field, and look forward to seeing tangible results.”

Next steps:

Are you considering a cross-channel marketing approach? Contact us today to arrange a call to find out how we can add value to your business.

If you would like to work at CandidSky and develop your career prospects, take a look at our Careers website for available roles and find out what is like to work here.

And finally, take a look at our other blog posts to see what else we have been up to.

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