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Barack Obama – New media star 2008

January 6, 2009

David Beharall
After 11 years in professional football David retired in 2006 to set up CandidSky. He currently holds the position of Managing Director.

If i were giving an award for new media star of 2008 it would go to American President-elect Barack Obama. He left his mark in the history books by raising $500m (£306m) in donations via the Internet for his Presidential campaign. The campaign was centered around the use of social networks YouTube and Facebook, first hand showcased the power of the Internet and the weight it now carries. It also seems that Obamas connection with the Internet is here to stay as he promises universal broadband coverage for all US citizens. This is a very good move as it will keep the Internet ever present in the lives of all Americans leaving the door wide open for Obama to communicate and channel future campaigns through.

On the other side if there was an award for dimwit of 2008 it would surely go to Jerry Yang the founder of Yahoo. He spent pretty much all of 2008 trying to seal the deal on the proposed acquisition of Yahoo by Microsoft but failed miserably and has since quit as Yahoo’s CEO. Yahoo as a whole have struggled to get up to speed with the Web 2.0 environment of social networks and micro-blogs. Currently they are one of the walking wounded companies of Web 1.0 laying off staff in the wake of the current credit crunch and recession.


p>So who will be the stars and dimwit’s of 2009? Well let’s be honest it really is impossible to tell but as the Internet continues to dominate and with more and more businesses channeling work through it, it’s certainly going to be an interesting year.

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