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2011 has been a busy year for technology trends

David Beharall
After 11 years in professional football David retired in 2006 to set up CandidSky. He currently holds the position of Managing Director.

December 21, 2011

3 minute read

2011 technology trends

As 2011 comes to a close, I have had a look back at the new technology products we have seen this year. We have seen the launch of Google+ to rival Facebook, the iPad and Macbook Air, ebooks and the increasing popularity of Android.

Have a look below at my overview of each.


Google launched its social network site Google+ in June this year to rival Facebook. So far, Google has reported 40 million users but Google has not revealed how many of those accounts are active. Whilst Google has stated they are not competing with Facebook, many experts think that they are trying to steal Facebook’s users. 2012 will be an interesting year for Google and technology experts are keen to see if the new social project will be as successful as Facebook.

The iPad

Apple once again proved its critics wrong and showed how much demand there was for the iPad. Competitors began to realise that Apple’s creations were very hard to follow and many similar products released did not do as well. The only other successful competitor was Samsung’s Galaxy Tab 10.1, which according to Apple is a ‘slavish copy’ of the iPad. Experts in the industry have said it’s not a tablet market, it’s an iPad market.

Amazon Kindle

Amazon’s ebook has been another success and at the beginning of the year the company announced that ebooks were outselling paperbacks at its US store. In May 2011, Amazon revealed that Kindle ebooks were outselling hardbacks in the UK. Amazon has added other products to the Kindle range including two ereaders and a tablet computer called Kindle Fire. Other new products are expected to follow next year.

The Macbook Air

Once again, Apple impressed the technology world with its Macbook Air. Critics originally stated the super-thin, lightweight computer was a toy for the rich but they were proven wrong when the new product saw consumers rush to buy one. Other companies like Dell, Sony and Panasonic followed with lightweight computers. Thanks to Apple, the PC was turned into a real object of desire.

Google’s Android

Google’s Android operating system has dominated smartphones for a while but 2011 saw over half of the sales were Android. This market is expected to keep growing and so far 10 billion apps have been downloaded. More mobile phones and tablets are entering the market and 2012 will see the market expand even further.


2011 has been an exciting year in the technology industry and I have to say I am really looking forward to new products being unveiled in 2012. Let’s hope it is even better than this year!

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