it involves taking the strengths from a number of advertising mediums

Integrated social media campaign

Posted on 9, May 2010 | Posted by David Beharall

The Integrated Marketing Communication approach has been around for a long time. In essence it involves taking the strengths from a number of advertising mediums, and deploying them in a united marketing method to achieve maximum results. This works by [...]

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Case study: Total Racing International

Posted on 18, Sep 2009 | Posted by David Beharall

From a small group of triathletes based in the North East to e-commerce entrepreneur reaching athletics enthusiasts all over the world What is Total Racing International? TRI began as a team of triathletes based in North East England. Looking at [...]

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