The Integrated Marketing Communication approach has been around for a long time. In essence it involves taking the strengths from a number of advertising mediums, and deploying them in a united marketing method to achieve maximum results. This works by [...]
Continue readingCase study: Total Racing International
From a small group of triathletes based in the North East to e-commerce entrepreneur reaching athletics enthusiasts all over the world What is Total Racing International? TRI began as a team of triathletes based in North East England. Looking at [...]
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Posted on 9, May 2010 |
Posted by David Beharall
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