This is a form of marketing that uses electronic mail to directly contact people. Whether it’s a quick announcement, a newsletter or a press release, every type of email is considered under this definition. And the great thing about email marketing is that it fulfils so many purposes. It can be used to make your relationship with existing customers better or to reach out and find new customers.
You can even stay in control by using it to work out exactly who is giving you business. Email marketing is flexible to your every whim, like a digital butler of sorts. You could even call it Alfred if you really want to.
It’s not only a very cost effective form of marketing that allows you to reach out to a vast number of people, but it also does it within seconds. So rather than sitting back and waiting for people to come to you, you can be safe in the knowledge that you’ve got your message out to your customers at the speed of light.
You can also use email marketing as an easy way to understand what your customer wants. You can see who’s interacted with your email, and who’s ignored it. You can obtain a special, specific view of how your customers behave and use this to your advantage. You can get to know your customers at the click of a button. Now that’s impressive!
And, because we love you guys so much, we’ve developed our very own email facility. Sure, you can use your own email client, or some other in-house tool to deal with subscribe and unsubscribe requests, bounced emails, SPAM complaints, data import and export, archiving, segmentation and personalisation. It’s always that background admin that takes the joy out of everyday tasks, isn’t it?
We’ve developed CandidskyMail so that all that stuff is made much easier to deal with and you get on with the actual marketing itself, avoiding headaches that email administration can bring about.
We’ve partnered up with a specialist supplier to make sure that you don’t tie yourself up in red-tape knots; we just want to make sure you get stuck into the fun, creative side of email marketing.
If you’re wondering about how secure CandidskyMail is, you’ve nothing to fear. Your customer data and campaign history is kept safe in data centres that are protected by the hardest, scariest bouncers of the digital world. Latest technologies like biometric security, uninterruptible power supplies and environmental control units are all put together to make your data as impregnable as Alcatraz.