A location-sharing network
Foursquare is a location-sharing social network that has been a huge hit in the US. The recommendation engine allows you to check-in to places and take advantage of offers available whether it is a restaurant, bar or hotel.
Individuals can also just use the app to see what is around them and they can discover new experiences from what their friends have liked. The aim of the social network is to map out the world for its users.
1.5 billion ‘check-ins’ so far
The New York based social network has already recorded an impressive 1.5 billion ‘check-ins’ and has over 20 million users. Co-founder and chief executive Dennis Crowley has recently hired Foursquare’s first UK employee, Omid Ashtari, who previously worked at Google.
The new director of business development will promote Foursquare to British brands and really bring the location-sharing network to life according to Crowley.
Will the UK take to Foursquare?
The UK is slightly behind the US in terms of getting on board with Foursquare but Crowley thinks that will soon change and the recommendation engine will be a big hit in the UK like it is in the US.
The co-founder is looking at expanding the UK team which will make a huge difference in turning the location service into a success in the UK.
Crowley also believes that Foursquare has created a well-carved niche in location services. He stated people use Facebook for status updates, to look at photos and share information with their friends. People who use Foursquare want to discover more about the location they are in and what deals are on offer.